Newcut
Jewelry Design B2B Site
Project Overview
A luxe feel was the ultimate goal of Newcut Jewelry's brand image and site, from typography and color scheme to images and iconography.
Scope
Concept
Design
Prototype
Live Demo
Challenge
Commanding a high price-tag requires the right blend of luxury design collateral. How can Newcut clearly exude this sense of luxury?
Process
The Newcut design process began with the choice of color palette. From there, typography and other style hits were gradually added until the correct mood had been achieved.
Solution
Newcut's luxe feel was ultimately achieved through the use of a beautiful display typeface and understated complementary colors. To go along with these design cues, a typical landing page structure was used, keeping the site easy to navigate and ultimately driving the consumer to trust Newcut.
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